12 minutes now or...
12 months clean-up later
Startup culture for founders who have no time!
The most effective way to hardwire culture while you stay heads-down on growth.
The Problem
Startups struggle with culture because most founders don't have
a simple, practical step-by-step way to build it
No shared culture → everyone interprets 'how we work' differently.
'Nice to have' values → founder behavior doesn't match the company's written values
Hiring mistakes → one bad fit derails trust and performance.
Poor communication → misalignment compounds as you scale.
Distributed work → hidden trust gaps and slow execution.
Culture isn’t a tick-box exercise
It’s the operating system that determines your speed and scale
The Solution
A modular coaching program built for founder-speed —simple, practical, and results focused
Start with a kick-off call → a quick diagnostic to see where your culture stands today.
Get a tailored toolkit → 12 punchy 1-minute videos plus exercises, hand-picked to match your team’s real needs.
Embed it with coaching → live check-ins to make sure the work sticks and actually shows up in how your team operates.
build culture without taking
your foot off the gas
Tailored Playbook
Starting from scratch → your mix of modules include: defining a sticky Mission Statement, Core Values, turning them into measurable behaviors, and building culture into recruiting and onboarding.
If you've already begun → we’ll pick up where you left off: you need more advanced modules to explore daily habits that actually embed your values, improve collaboration with personal user manuals, team agreements etc.
From Buzzwords to Behaviors: Making Values Real
Built by an Experienced Culture Expert
I've spent 20+ years helping startups scale and avoid cultural pitfalls.Founder of CultureGeneAuthor of Culture Decks Decoded and Own Your Culture.The 12-Minute Founder condenses that that experience into a structured, practical system that works.
Testimonials
“The 12-Minute Founder actually works. It gave me a clear roadmap for building culture, and the coaching sessions made it stick. For the first time, culture feels practical and sustainable.”
Michael Papageorge, CEO Watchkeeper
"I've worked with Brett, both as a founder and a VC. What he's created with The 12-Minute Founder is a game-changer for founders who want to build their culture while staying heads-down on fundraising and customers."
Ivailo Jordanov, Partner Paper Ventures
"The 12-Minute Founder lets us grow the business without dropping the ball on team culture - we don’t have to choose.”
John Butler, MD ITEnergy
"Brett's practical and deeply insightful work unlocking the commercial value of company culture for us has been invaluable; I'd thoroughly recommend him to other investors looking to add value to their portfolio companies right now."
Albert van der Wal, GP Committed Capital
"Brett did an amazing job helping us build our culture at Runway East. It's one of the main reasons why we've been able survive the challenges and continue to grow the business."
Natasha Guerra, CEO Runway East
Early Bird Offer (Free Access)
For a limited time only, get FREE ACCESS to the 12-Minute Founder videos and exercises — the full system to build culture at founder speed.
12 punchy 1-minute videos
Practical exercises to make your culture real
USE Coupon code "EARLY-BIRD" for 100% off
No fluff. No theory. A clear proven way to hardwire culture while you stay focused on growth.
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