Jumpstart Your Startup Culture in 12-Minutes
Build the right distributed culture.
Lay the foundation now, so your team grows faster, stronger, and with less friction.
Why Most Startups Fail on Culture
No shared vision, mission or values → without alignment, every decision becomes a debate and the loudest voice wins.
Hiring the wrong people early → one bad fit in a small team can derail trust and performance.
Inconsistent onboarding → new hires guess at “how things are done,” impacting performance.
Poor communication habits → misalignment compounds as the team scales.
Distributed work challenges → remote dynamics create hidden misalignment and trust gaps.
Culture isn’t a nice to have in a distributed work environment - it’s the operating system that determines your startup’s speed and scale.
Introducing: The 12-Minute Founder
12 one-minute videos
Exercise workbook
Matching Notion + Slack templates
Practical and actionable, zero-fluff.
For founders with no time to waste.
Built by an Experienced Recruitment, Startup & Culture Expert
Brett Putter has over 25 years of helping startups scale and avoid cultural pitfalls.Founder of CultureGeneAuthor of Culture Decks Decoded and Own Your Culture.The 12-Minute Founder condenses that expertise into a bite-sized, actionable system.
Contents
Built for founder-speed : 12 short, tactical and immediately useful videos.
| Chapter | Description |
|---|---|
| 1. Introduction | Why Distributed Work Culture Is More Than Vision, Mission & Values |
| 2. Vision | Why Your Startup Exists |
| 3. Mission | What Your Startup Does Every Day |
| 4. Values | How You Make Decisions |
| 5. Expected Behaviors | Move From Intangible To A Visible And Actionable Culture |
| 6. Behavior-Based Interviews | Hire for Actions, Not Words |
| 7. Onboarding | Shape Culture and Performance |
| 8. Communication | Find your Sync/Async Balance |
| 9. Documentation | Write it, Don't Lose It |
| 10. Connection | Drive Success With Strong Relationships |
| 11. Trust | Fuel Speed and Scale With Transparency |
| 12. Embed Your Culture | Make Culture a Non-Negotiable Habit |
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Launch price: just $49 (normally $99)
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